On March 28, 2025, Princess Madeleine of Sweden launched the new natural skincare brand MinLen at the Art of Beauty & Health Summit in Düsseldorf, Germany. At the event, Princess Madeleine's husband, Chris O'Neill, accompanied her. The brand name MinLen is derived from Swedish, combining “my” (min) with "soft" (len). Len is also Princess Madeleine's nickname.
On March 27, 2025, Princess Madeleine, together with Weleda's CEO, Tina Müller, visited Weleda's headquarters in Arlesheim, Switzerland. MinLen will be launched in September 2025, initially in Germany, Austria, Switzerland, and Sweden. The MinLen product line includes a face cream, a shampoo and body wash, a body lotion, a lip balm, and a body oil.
Veronica Beard Battista Dickey Jacket and Marbeau Pants
Veronica Beard Battista Pinstriped Dickey Jacket
Great jacket, although it appears a solid colour the weave of the fabric has subtle colour intensity. Blue certainly is a lovely colour on her.
ReplyDeleteMadeleine est belle aussi bien en portant un blazer de couleur bleu pâle que blanc à fines rayures ; j'ai hâte de connaître la date du lancement de cette marque sur le sol français !
ReplyDeleteSkincare for children, what is Madeleine thinking? They don't need skincare!
ReplyDeleteWhich planet are you from? Our child has been diagnosed with atopic dermatitis, and Weleda's children's skincare products are among the few that we are able to use. You should be ashamed of yourself.
DeleteHow did you go from "MinLen is the first natural, responsible, multi-generational skincare brand in Europe — created with the needs of both young and growing families in mind," to a skincare line for children? Quality, all natural products like a body wash or shampoo and lip balm that the whole family can use does not translate to skincare for children. Many people want or need all natural products due to medical concerns or a desire to live a healthier, cleaner life. That includes the products we use on our children.
Deletehttps://www.instagram.com/princess_madeleine_of_sweden/p/DHlGJQMoFXb/
Tatsächlich ist die Werbung etwas mißverständlich. Es geht nicht um Kosmetik für Babys, sondern um Hautpflege. Bedenklich ist für manche eher der anthroposophische Hintergrund der Marke.
Delete@ Anon. 18:46
Delete"Children don't need skincare ?".
A child that has a sensible skin does need skincare. During winter i.e. when it is very cold and there is an icy wind blowing, children's little faces must be treated with a cream against the cold. In the summer when they play outside they must be wearing sun protection against the sun and not only on their face but also on their arms and legs. Children's hair can be very dry too (goes together with sensible and dry skin). A good shampoo is needed when their hair must be washed. Maybe I'll find other necessary products for a child with dry and sensible skin. But these are about the most important things a child needs.
Smashing Look!
ReplyDeleteMESH
Et pourquoi pas. Je respecte ces royaux qui font quelques choses de leurs dix doigts et font travailler leurs méninges
ReplyDeleteFroufrou
Bezaubernd schön, aber das Gesicht- Stirn und Wangen - sehr sehr glatt. Hmm...
ReplyDeleteSehr glatt. Und damit ist die ganze Promotion (rund um "Natürlichkeit") sehr unglaubwürdig.
DeleteBoth outfits looks beautiful.
ReplyDeleteLen is not an ‘Aussie woman’!!! That’s the Aussie bogan Mary!!!
ReplyDeleteWhat are you talking about? Why are you insulting her? Did I miss something?
DeleteIf you are referring to the comment from @Archard62 18:46, the word "aussi" is French for "also" or "as well". It is roughly pronounced "oh-si". I would hope you would not have been so ignorant as to make an assumption that Archard62 said she was Australian, or an "Aussie", without translating her comment, then writing something so insulting. If that is not the reason for your rude comment, kindly explain. I am truly confused and would like to understand.
bogan
noun [ C ] Australian English informal
An insulting word for a person whose way of dressing, speaking, and behaving is thought to show their lack of education and low social class.
Nice suit. Have to try this cosmetic if I find it here. Chis supported her that was really nice.
ReplyDeletecss
Dear fellow bloggers,
ReplyDelete-(beg your pardon, Mrs Helen, but I feel it is necessary to draw a line to all this)-
I get the feeling that the more we address Anonymous at all times' trolling and pointless "comments", the more she will go on with her insulting, crass and nasty attitude.
I think we all had better not reply to Anonymous or even stop commenting on this poster.
That's my point of view, of course.
Things seem to have gone out of control by now.
Anonymous at all times sounds deeply annoyed by Madeleine's business venture and not able to grasp what all she is doing is about .
Anonymous doesn't have a clue about words and their meanings, too.
Moreover, I feel that she has a painful approach to other women's beauty and success in life.
I am pretty sure that the younger and more beautiful these women are, the more Anonymous feels hurt and that's her main issue, actually.
I reckon it wiser to let go from our part and stop replying, at least on this poster.
Best regards .
P. the original
Seriously P, you are just as anonymous as everyone else. A nick, name under the message or ano is the same. So please take your own advice. Sincerely Sarah.
DeleteI'm starting to think P believes that every "Anonymous" comment is one and the same person... ;-)
DeleteMadeleine is and remains a beautiful woman.
ReplyDeleteI wish her every success in this new adventure.
I'm delighted to see the support she gets from her husband.
-Astrid.
You forgot to write that Madeleine has been reported to the government for advertising her skin care brand on instagram without advertising identification, which violates the Marketing Act. Probably just forgot 😉
ReplyDeleteThe Royal Court's information chief, stated that the intention of the post was to inform about an upcoming business venture, not to advertise. Your forgot to mention that 😊
DeleteI have no problem with minor royals seeking other roads of income; but yet another skincare line? Every influencer, celebrity etc. seem to have some sort of skincare/make-up brand, and to me the market is just flooded.
ReplyDeleteHH
Love Madeleine's both suits. Professional and elegant look. Princess Madeleine + pale blue = 💙
ReplyDeleteWeleda is good brand,and I enjoy their products. Now even more interested in them. Wishing Madeleine good sucess, and hope she will be doing royal duties also despite her new adventure.
- Sigrid -
Hello to the princess from the King
ReplyDeletePost a Comment