Crown Princess Mary will visit Texas on March 10-13, 2019

Danish Crown Princess Mary will visit Austin and Houston cities of Texas to take part in a Danish promotional campaign on March 10-13, 2019. Minister for Culture Mette Bock will accompany The Crown Princess during the visit.

Crown Princess Mary will firstly visit Austin and take part in a large Danish promotional campaign in Austin for the cultural and creative industries at the South by South West (SXSW) Festival. Afterwards, The Crown Princess will visit Houston and there, Denmark and Danish businesses will show what they can offer to the American market in the areas of green energy and life science. SXSW Festival in Austin is one of the world’s most important festivals for music, technology, film, gastronomy and arts. Every year, more than 280,000 people visit SXSW, and this year’s festival will have a distinctive Danish imprint. There, The Crown Princess will lead a Danish culture promotional effort focused on Nordic values and competencies in the areas of innovation and the creative industries. The campaign is a part of a multi-year push to promote Danish culture in the USA backed by the Ministry of Foreign Affairs and the Ministry of Culture. Last year, The Crown Princess helped to launch the campaign for the purpose of strengthening Danish arts and culture throughout the USA. Last year's launch took place in Seattle, where The Crown Princess was a guest of honor and participated in the opening of the Nordic Museum together with representatives from the other Nordic countries. In the USA’s fourth-largest city, Houston, The Crown Princess will take part in several program items. The theme of her program items will be green energy and life science. Houston, which is known for oil, is currently going through a readjustment with a focus on green energy. In Houston, The Crown Princess will attend a conference on green energy and Danish solutions to the world’s climate challenges. The Crown Princess will give a speech at the conference. Afterwards, The Crown Princess will visit the world’s largest hospital complex which has more than 100,000 employees. There, The Crown Princess will help launch a collaborative effort in life science between Texas and Denmark. In Houston, The Crown Princess will also open a Danish jewelry exhibition at the Houston Center for Contemporary Craft. Afterwards, as the guest of honor, The Crown Princess will attend a gala dinner organized by the Consul General in Houston and the Danish Embassy in Washington, DC.