Pauline Ducruet is the new face of the Lancaster campaign in Asia

Pauline Ducruet is the new face of the brand's latest campaign in Asia - SelectNY

To celebrate the launch of the new 365 Anti-Dark Spot serum in Asia, sunscreen expert and beauty specialist – for forty years now - Lancaster has started an exceptional new page in its history. The brand from Monaco has chosen one of its own to be the face of its new campaign.

Lancaster chose ad agency SelectNY to lead this new campaign featuring a member of the Princely Family of Monaco, Pauline Ducruet, the brand’s new ambassador in Asia

This association crowns a more than 20 year relationship between SelectNY and Lancaster. The "small agency worldwide" continues to play a leading role in the establishment of this now iconic brand.