Crown Princess Victoria at Award of Pontus Schultz Foundation

Crown Princess Victoria attended the ceremony price of Pontus Schultz Foundation, Stockholm. The overall purpose of Pontus Schultz foundation for a more humane economy is to support the changes Pontus Schultz wanted to see in the business world : to increase diversity and equality and to better utilize our planet’s resources.

The foundation started in 2012 as a reaction when Pontus Schultz passed away in a bike accident celebrating his 40th birthday. He was a journalist and publicist, and a brave innovator of business journalism. By illuminating the link between business benefits and key social issues such as sustainability, diversity and equality, he created venues where business leaders, experts, politicians, opinion leaders and others jointly discussed, brought knowledge and took responsibility.

Pontus viewed business as a good force in society and the foundation encourages initiatives to work in this direction – towards a more humane economy.

The foundation recognizes and rewards individuals that contribute to a more humane business environment, with a prize, which is awarded annually. The foundation particularly promotes and encourages efforts made in the spirit of entrepreneurship and creative thinking.

Previous awardees include: 2013, Antonia Ax:son Johnson, owner and board member at the Axel Johnson Group. 2014, Karl-Johan Persson, CEO of H&M. 2015, Martin Lundstedt, CEO of AB Volvo. 2016, Cilla Benkö, CEO of Swedish Radio