Princess Madeleine of Sweden in J Crew Sweater. J.Crew is an American multi-brand, multi-channel, specialty retailer. The company offered an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dresses, suiting, jewelry, and shoes.
In 1983, Popular Merchandise, Inc. became known as J.Crew, Inc. The company attempted, but failed to sell the Popular Club Plan brand. Also in 1989, J.Crew opened its first retail store, in South Street Seaport in downtown Manhattan.
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