Crown Princess Mette-Marit in Berlin, Germany

Crown Princess Mette-Marit attends 'Ein Herz Fuer Kinder' Charity gala at Axel Springer Haus in Berlin. Crown Princess Mette-Marit of Norway attends the 'Ein Herz fuer Kinder' Charity gala on December 15, 2012 in Berlin, Germany.

The red “Ein Herz für Kinder” (A Heart for Children) stickers were developed. This was the beginning of BILD’s big aid organisation. Millions of motorists joined in, sticking the stickers on their cars as a symbol of the consideration they show in road traffic.

Since then, “Ein Herz für Kinder” has campaigned for more traffic lights, more zebra crossings, limited traffic zones and play streets. And been successful. The number of children killed in traffic accidents has in fact been reduced.

The aims of “Ein Herz für Kinder” have not undergone any fundamental changes since its foundation. Athough our emphasis was initially on safety for children in road traffic, we have also always focused on education, health, combatting poverty and environmental protection, as in these areas the most vulnerable members of our society are also particularly affected. Our guiding principles now set out the nine key areas where “Ein Herz für Kinder” becomes involved.