Princess Marie in Elise Gug Dress and Manolo Blahnik Shoes

Princess Marie in Elise Gug dress and Manolo Blahnik shoes. ELISE GUG was established in 1986 by Elise Gug and her husband and CEO Niels Erik Garde Kongshaug.

ELISE GUG has always strived to combine Danish design with Italian luxury and craftsmanship while making women feel beautiful and well-dressed with the Scandinavian mantra “less is more,” and is known for having timeless designs in high-quality garments that last for years.

In 2011 ELISE GUG hit a high note when one of Elise’s dresses walked on the stage at the Academy Awards and the Golden Globes in Hollywood when Denmark won both awards for Best Foreign Film for Susanne Biers movie “In a Better World.” The two dresses were displayed in the Italian village where they were made, with the mayor giving a speech to Elise and Niels.

Throughout the years we at ELISE GUG have been humbled and honored to be the choice of female Prime Ministers, CEOs, Danish and international celebrities, and royalties across Europe. We are happy to help empower women whenever we see the opportunity.