Danish Crown Princess Mary in Maxmara

Crown Princess Mary wore Max Mara dress. (Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti.)

Max Mara has spawned 35 labels, although Max Mara womenswear remains the core of the company. Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, Max & Co. (the trendy, youth division), and Marina Rinaldi. In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women.